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Chevrolet Celebrating Its Centenary Today
- Founded by Louis Chevrolet and GM founder Billy Durant, Chevrolet became the car group's biggest brand and has remained so for a century. Its first car was the Series C Classic Six.
- Chevrolet was the first carmaker to pose a serious challenge to then Number One carmaker Ford.
- Chevrolet is lovingly called as Chevy all across the globe. The first Chevrolet cars entered India in 1928. There are still several surviving Chevys still on Indian roads.
- Chevrolet was merged with General Motors in 1918 and has been a major brand in GM. It was considered one of the three cheap car brands along with Ford and Chrysler.
- The influence of Chevrolet on cars increased in the 1950s with the arival of the Corvette sports car. The Corvettes is still a much loved car with the latest variant expected to hit markets soon.
- Chevrolet also heralded the birth of American muscle cars by building the Camaro in 1966. It was competing against the Ford Mustang, another muscle car.
- Chevrolet re-entered the Indian Market in 2003 and the country is now its eighth largest market in the world.
- Chevrolet gained a lot of publicity after its cars were used in the hugely popular Transformer series of movies.
- Chevrolet currently sells the Spark, Beat, Aveo, UVA, Tavera, Cruze and Captiva in India.
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