Click it and Unblock the Notifications
Mahindra Launches Global SUV, Calls It XUV 500
Mahindra claims the XUV500 is truly a global car as it has received inputs from experts across the Europe, Australia and South Africa . The XUV500 will be placed between the Scorpio and Mahindra other premium SUVs. Mahindra also said the XUV500 has been designed with an eye on the Generation X. Sophisticated manufacturing technologies have been used to achieve the high degree of clarity in the new SUV's design.
The XUV500 can be considered as the first in a series of next generation SUVs from Mahindra. This is another model that has been designed entirely in-house at Mahindra's research and development centre in Chennai. Mahindra had previously developed the Scorpio SUV from the ground up.
The XUV500 is also the country"s first indigenously developed monocoque SUV with the first transverse engine offering from Mahindra. What makes the XUV500 truly unique and global is simply the manner in which it was conceived and designed. In fact, all research & development activities for this global SUV were aligned with global standards of quality, technology, testing norms, regulations & emissions from the very start.
The XUV500, thus, is the very epitome of the Mahindra RISE philosophy as its development challenged the limits and conventional thinking, and involved the innovative use of resources. The vehicle will be manufactured at M&M"s future-ready manufacturing facility at Chakan in Maharashtra, where again innovative engineering, state-of-the-art technologies and manufacturing excellence are simply par for the course.
Dr. Pawan Goenka, president of Mahindra's automobile division said: “We are all set to create a new milestone with the launch of the Mahindra XUV500 which truly embodies and encapsulates the essence of the Mahindra Rise philosophy. Having extensively tested and validated our product with global and Indian customers alike, I am happy to add that we will simultaneously launch the XUV500 in South Africa under the same brand name. I am confident that the XUV500 will follow in the footsteps of its illustrious predecessors to evolve into an iconic brand."
Mr. Rajesh Jejurikar, Chief Executive, Automotive Division, M&M Ltd. said: “The Mahindra brand has evolved over time. Today it enjoys the strongest equity in the SUV category. Therefore, Mahindra will now be the lead brand for the XUV500. Additionally, with the XUV500 we are attempting to create a new category in the SUV segment, that will not only challenge the conventional but will also certainly translate into double customer delight."
The XUV500 will soon be launched in other international markets such as South Africa. The SUV might also make its way in to European and American car markets.
Continue with Google