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Toyota Etios will be heavily localised to reduce its price!
Etios petrol is produced in India with nearly 70% localisation. This will considerably reduce the price of the car significantly. And the company is yet to decide to launch the sedan variant of Etios.
Mr Singh launched the 'Toyota U Trust' facility in Hyderabad, the fifth in the country and said that the company plans to increase the number to 15 by December.
Toyota U trust is similar to Maruti True value or Tata pre-owned cars program, where the consumers can sell their old cars for a reasonable price and drive away the new car to their home. Although Toyota takes in other cars, it provides warranty to Toyota cars alone. Toyota has also found 50 potential outlet locations to expand its distribution of cars across the country. If Toyota opens dealerships in these locations, it will have a total of 150 dealers.
Currently Toyota holds 3 percent of the market share. But the company is not directly concentrating on the sales volumes, yet it is confident that after the launch of Etios, Toyota will double its sales volumes overall and also increase the market share from 3% to 6%
Toyota's monsoon campaigns were also on the process. Toyota customers and their cars are ready for the rainy days to be faced during the next couple of months in the country. Toyota Etios is a small car tailored exclusively for Indians and will later be exported to rest of the world. The company show cased the cars across 22 popular cities recently to create awareness among the public. Globally, Toyota retains the No.1 car maker position for consecutive years.
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