Toyota Etios will be launched in December

By Denise Baptiste

Published: Monday, July 26, 2010, 10:01 [IST]

Toyota Kirloskar Motors has announced clearly that its small car 'Etios" will be launched in December 2010. Toyota organized a boot camp for its Fortuner SUV owners. During the occasion, Deputy MD Mr. Sandeep Singh of Toyota Kirloskar Motors announced that the new facility for the new car 'Etios" will be completed soon and hence the production will start a little ahead of December. Etios will be launched in this December and the sales will start in January 2011.

Toyota has poured in a huge sum of Rs. 3,200 crore to set up a new factory to produce the small car Etios which has an initial capacity of 70,000 cars per annum. The new plant at Bidadi, near Bangalore and also adjacent to Toyota"s mother plant in India, can be extended to produce as much as 2 lakh cars per annum in the next two years. Toyota Etios is expected to be priced at Rs. 5 lakh and above.

Like Hyundai and Ford, Toyota is also planning to export its small car “Etios" to overseas market. Innova is Toyota's bestselling vehicle, with 48,000 units sold every annum, followed by Altis with 13,000 and Fortuner with 9,000. With the launch of Etios, Toyota is expecting that its sales will increase double fold in 2011.

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Article Published On: Monday, July 26, 2010, 9:30 [IST]

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