AR Rahman – The Brand Ambassador Of Toyota Etios

By By: Vicky.in

Published: Tuesday, October 19, 2010, 14:10 [IST]

Japanese auto major Toyota has announced AR Rahman, the brand ambassador, for its upcoming small car Toyota Etios. “Rahman is the pride of India which is also Toyota's dream for the Etios. He is passionate and a perfectionist," Mr Sandeep Singh, Deputy Managing Director, said. Toyota banks heavily on the success of Etios and has done several promotional activities across India.

Toyota engineers carried out extensive market research from a local perspective while planning the Etios, where the key driver will be quality, durability and reliability (QDR) at an affordable price.

Mr Yoshinori Noritake, Chief Engineer, Toyota Passenger Vehicle says, “We recognised that by incorporating Toyota's strong QDR qualities to introduce a 'failure-proof car' into the market, we would also be able to reduce running costs and surprise customers who have come to expect breakdowns as a fact of life.

It was in this spirit that the Etios was created as an affordable priced vehicle, that is a class above competition." Toyota Etios is expected in the first week of December.

Article Published On: Tuesday, October 19, 2010, 14:02 [IST]

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