Tata Nano To Target Two-Wheelers

After tasting the success of its cheapest car, Nano, Tata Motors is now planning to target those prospective two wheeler buyers. Tata is now free to deliver this small car freely with the plant at Sanand is capable with the capacity of 250000 units annually. The facility will enhance for launching more ranges on Nano, 800cc and 1000 cc included.

The company"s official for Passenger car unit said that the whole lot of 41 vendor network will be on set from December there by the capacity will become 250000 units. This will ease, he said, the supply of Tata Nano on different platforms.

Tata has now only realized the fact that the majority of the Nano owners already have cars but the potential is more among the first time car buyers. To tap the prospective two wheeler owners, who may choose to buy Nano, the company is installing 800 Nano outlets across the country before March. In order to boost the sale, Tata Motors is making efforts to extend financial tie-up with banks and other financial institutions.

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