Bajaj Set To Launch A Low Cost Car

By By: Vicky.in

Published: Tuesday, August 31, 2010, 10:27 [IST]

Bajaj, which has taken the challenge to build an ultra low cost car (ULC) similar to Tata Nano, is all set to launch the prototype by early 2011. Despite of various hindrance, Bajaj's Nano rival is emerging out against these odds.
Bajaj has agreed to do the necessary R&D to make a complete car for the sales and distribution .This car will be taken care of by Renault-Nissan, Bajaj's partners of ULC.

Mr. Rajiv Bajaj, MD of Bajaj Auto have given clue that the small car from Bajaj will be an extreme value for money, given that Nano is already amongst the cheapest car in the world. Tata Motors grabbed the attention of the world auto market by providing the cheapest car Tata Nano as promised by its Chairman Ratan Tata at Rs. 1 lakh.

Now, Bajaj, being a revolution maker in Indian two wheeler segment, with its launch of Pulsar brand, is attempting to enter the 4 wheeler market with this, yet to be named low cost car. Bajaj's low cost car can be anticipated to be surprising in its performance and styling rather than purely emphasizing on budget constraint and cutting down features.

Article Published On: Tuesday, August 31, 2010, 10:19 [IST]

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