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Nano Advertisement, An Effort To Rise Sales
The fall increased due to the consecutive fire incidents by which the reliability and safety aspects of the car came to the question. Tata built the Sanand facility with lot of hope to clear the pending orders and to meet any demand. The facility has the capacity of 20000 monthly units against which the company could sell just 4000 units. Hence Tata believes that marketing strategy alone would bring in the desired result. In another move Tata Motors gave exception to Nano under the proposed price rise for its vehicles effective January 1. (earlier the company had announced that Tata Nano will be costly by 1.1% from January 1 2011). All these moves from Tata Motors do not seem to pose any threat to the two wheeler companies. They focus the operational cost, which stands one fourth of a car.
The marketing president of TVS is hopeful that the volumes in the company stands huge and unmatched. Another major difference between Nano and the two wheelers is the pricing- in the range of Rs50000 to Rs80000. The industry analysts view that the entry level bike buyer would definitely think twice for Nano. Amidst these viewpoints Tata Motors is slating the countrywide network of Nano sale from the showroom in March by incorporating 1000 Nano kiosks. For March-April 2011, the company"s target is 12000-15000 monthly units. The company is on the position to sell 10000 monthly average units to meet the break even spread for the next 10 years. So far Tata Motors has delivered 71000 units for the bookings made.
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