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Jaguar and Land Rover Will Assemble Freelander 2
The Chikhli facility was used by Mercedes Benz previously, on lease from Tata Motors. Mercedes handed over the facility back to Tata in December 2009. According to a report Tata Motors is carrying out maintenance work and setting up machinery's for Jaguar Land Rover (JLR) at Chikhli. Freelander 2, being the least expensive vehicle in JLR's luxury vehicles line up, will be the first choice for Tata Motors to assemble it in India.
The Chikhli plant had a capacity to produce 3,500 units in single shift. One of JLR's spokesperson confirmed that JLR plans to assemble Land Rover vehicles in India, for the Indian market from 2011.
With the assembling operations of JLR Freelander 2, the price may reduce. Right now, Freelander 2 is available at a starting price of Rs.33.55 lakh(ex-showroom, Delhi). JLR will carry out extensive quality checks with the locally produced Freelander 2.
If the price gets reduced after the assembly, the demand is surely to increase. Hence, JLR is planning to double its dealerships in our country within this fiscal to increase the sales. JLR has 3 dealerships at two cities in India, it will add 4 more outlets in 2010-11
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