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Tata Aria Launch, A Threat To Many
The game in the online webspace is devised by the agency Experience Commerce, for playing the game at five stages where the name of the car will not be easy for identification until the end to know it"s Aria.
Tata"s move comes in the wake of more luxury car customers accessing the websites before making a firm decision. They feel that the online disclosures reveal more information than the ones available at the showroom. Tata Aria"s success rate in this game drive runs with 14000 registrant already tried their effort while 200000 are on invitees listing. The features of Aria are updated daily as the formal launch is ensuing fast. With Tata Aria at Rs12-13lakhs, Tata is likely to counter Toyota Innova and JLR technology know- how is injected into Aria regarding harshness, vibration, noise faults and overall finishing. It will be fitted with a 2.2lit diesel engine and will have 7-seats, in addition to airbags and climate control.
Tata Aria will make a road for Tata"s dependency on JLR technical backup for almost every segment. Tata has made a soft pedalling over the campaign drive for its Nano but so far 30million hits have been directed towards Nano website. The remarks from the advertising field demand different strategy for online promotion of auto industry. Creativity and innovation alone yield the desired result, said an expert in the ad field. The prospective buyers surf for more information from the fellow beings before making the deal. This is why the car companies are thronging towards online campaign as 18-20% deals in car business bloom from this source, which was 2-3% some five years ago.
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