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Rolls Royce Indian Market Strategy
The industry analysts put the reason as the price factor of the recent launch Ghost for Rs2.5 crore and Phantom at Rs3.5 crore. It is learnt that there is a ratio of sale in 1:4 of Phantom and Ghost models. Merrill Lynch attributes the increase in sale of Rolls Royce to the equal rise in the potential buyers. Statistics show that more than 51% Indian s have $1million wealth to invest.
The company official said that the global distribution of wealth decided the sale strategy for Rolls Royce.
Currently the cars are being imported from the UK and there are two dealers, each in Mumbai and in Delhi. Now Rolls Royce gets into the Indian luxury car segment which has already got cars in the range of Rs30lakh -Rs1 crore). The segment has witnessed a growth of 60% in the last few months, with the major players being BMW, Audi and Mercedes-Benz. The focus sees a sale of 14000 units till this December.
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