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Will Proton enter into Indian Auto market this time?
Neither of the companies have confirmed this news, but according to sources, a prospective partnership will likely to happen soon between Mahindra and Proton. Earlier, Proton was linked with contract manufacturer Argentum Motors, which acquired the manufacturing unit of the defunct Daewoo Motors India at Surajpur, for a possible tie-up.
According to the annual report of Proton group in 2009, the company will focus on high growth regional markets in ASEAN for the CBU(Completely Built Up) market, as well as China, India and Iran for the CKD(Complete Knocked Units) market. The sources said M&M could provide Proton support in the assembly of CKDs.
Proton has identified India having a robust auto sales in spite of the economic crisis and hence it will make all efforts to reach out for Indian auto market through its cars like the Exora, Savvy and Saga.
Proton, apart from establishing itself in the local market is looking out for possible exports market under the Asian Multi-Local OEM (AMLO) strategy which comprises of China, India and AEAN and the Middle East North Africa (MENA).
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