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Scorpio Has The Largest Online Community
The Mahindra Scorpio is one of the most adorable brands in the India as is clear from the recognition provided by fans and critics alike and the countless awards it has received. The Scorpio page on Facebook is a great place for Scorpio owners and enthusiasts to communicate with each other and share their experiences.
The Fans of Scorpio, post photos and videos of their Scorpio experiences and get the opportunity to participate in several exciting contests. Launched in 2002, the Scorpio is one of the most awarded automotive brands in the country and has won three "Car of the year" awards (BBC World's Wheels, CNBC Autocar, BS Motoring) in its launch year. It edged out most SUVs in the NFO customer satisfaction survey, and was applauded as a much-loved 'Olympic brand' consecutively in 2007 and 2008.
The magic of Scorpio is reflected in the array of impromptu fan clubs initiated by customers over the years. The brand is also strongly represented by its customers in the virtual world: from thriving Scorpio communities on the web, to Scorpio owners exchanging notes and sharing online travelogues on blogs and various other fora . Its popularity has been further elevated by customers who engage with the brand constantly through various events and experiential touch points. Going beyond the car itself, the Scorpio experience is woven into the cultural fabric of the country.
A visible star on the silver screen, Scorpio has frequently dazzled moviegoers through its presence in a number of movies. For the Scorpio enthusiast, the S Collection offers a basket of fine quality branded merchandise crafted to the same demanding standards as the Scorpio itself.
Adding to the Scorpio experience is the music album 'Full Throttle', a foot tapping collection of songs brought out by Scorpio, in collaboration with Times Music. And resonating vividly with the Scorpio devotee is the heady, pulsating song 'Nothing else will do'. The chronicles of Scorpio have also been recently captured in a Coffee Table Book - "The Legend of Scorpio" - which also won the acclaimed International SAAPI award in 2010
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