Maruti Unsure Of Its Supremacy

By By: Vicky.in

Published: Friday, December 24, 2010, 14:08 [IST]

The rapid pace of new additions to the small cars in the Indian car industry has set the heavy competition for the market leader Maruti Suzuki. The company has felt the enraged entry of new models from top companies as a grave threat to its supremacy in the small car segment. The company is under range of constraints in this large sector due to limited editions, waiting period and stringent competition. Maruti Suzuki"s MD and CEO acknowledged that the position of the company as the top leader is at stake due to the entry of global players like VW (Polo), GM (Beat) and Ford (Figo).

These penetration into the small car segment has effected a fall in Maruti"s share making it to 49% during the period of April-November which was 51.3% in the previous year. The situation may become dangerous, say the industry experts, with the ensuing arrival of Toyota and Honda. Hence Maruti Suzuki is squeezing its mind to come out with more new models, said the CEO. He said the company is facing acute delivery constraint due to unexpected rise in the market share- from 5% anticipated to 30%during this FY.

The Chairman of Maruti said the company was taken aback with this unprecedented growth in recent years. Though the company is making all out efforts to meet the situation, the speculative growth rate would pose a serious problem in coming days, he added. This may end up with a jinx in its market share.

Article Published On: Friday, December 24, 2010, 13:47 [IST]

Read more on: #anjana #auto news #automobile #maruti suzuki

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