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Maruti Planning To Stop Its Slide In Market Share
India is considered as a favorable automobile business region by many foreign brands. Hence, the competition is increasing between the local brands and the new entrants. Maruti is romping up its production by increasing manual lines, added extra shifts in its plants and its car paint shops are operating 24/7 to keep pace with the growing demand and more importantly to reduce the waiting period for delivery of its popular models like Alto, Wagon R and Swift.
Maruti is hoping that its wide distribution and service network as well as low cost of ownership will favor the purchase of Maruti cars.
Maruti has also set aside close to Rs 3,000 crore to raise its manufacturing capacity by 2 lakh units to 1.2 million cars by 2011 and also to build a new R&D facility at Rohtak, which will be Suzuki"s R&D hub for Asia operations.
But no matter what, Maruti may not continue to enjoy selling “every second car in India". People are quite open to new brands and enjoy buying different cars. Efforts made by GM, Ford and Hyundai are also tremendous and doesn"t fail to grab the attention of car buyers in the country. Maruti cars get new rivals in the coming months: Nissan with its Micra, Honda with its upcoming small car, Hyundai with its developing 800 cc car and Toyota with its 2011 Etios hatchback.
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