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Mahindra Plans To Produce More Tractors
Now, to increase the production, Mahindra is likely to invest 600 crore to set up a factory likely to be in Tamil Nadu which will have a capacity to produce 1 lakh units per annum.
According to Pawan Goenka, President of Automotive and Farm-equipment sector, the Farm equipment production is constrained by capacity and hence, they are looking for a new location and this factory must be ready by 2012. Mahindra will produce tractors having capacity between 30 and 50 HP, the category which suffered a volume dip lately.
Mahindra had been a leader in the tractor segment of India enjoying a healthy 42% share of this market. Mahindra has sold 61,250 units of tractors during April to July of the current year which is a 13% growth. Mahindra has made a record by becoming the world's largest tractor company by selling 1.6 lakh tractors last year surpassing John Deere of US. Mahindra has achieved this Numero Uno position by exporting its tractors to various countries.
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