Mahindra First Choice opens second dealership in Delhi

By By: Vicky.in

Published: Tuesday, July 20, 2010, 18:45 [IST]

Mahindra First Choice, one of the leading firms in used cars business of India, has opened a new dealership JKM Auto, in Lajpat Nagar, New Delhi. Due to the huge scope for used cars market in Delhi, which right now has a pre-owned market size of 20,000 cars per year, Mahindra First Choice has opened its second dealership in the country"s capital.

JKM Auto, the new showroom is spread across 1800 sq. ft. with a parking area of 2,500 Sq.ft. JKM Auto will showcase a wide variety of cars, with a wide range of budgets. Mahindra First Choice now has 11 dealerships in North India, including the new dealership.

According to Rajeev Dubey, President (HR, After-Market & Corporate Services) and Member of the Group Executive Board, Mahindra & Mahindra Ltd, the latest showroom, JKM Auto Pvt. Ltd with its extensive infrastructure and array of services has the potential to get the maximum mileage out of the city's growing demand for 'reliable' second hand cars.

Mahindra First Choice has spread across 80 towns and operates 125. Mahindra First Choice will further expand to 300 outlets in the upcoming three years. The firm is also ambitious in expanding its business to semi-urban and rural regions where the scope of used car business is equally promising as the urban area.

Article Published On: Tuesday, July 20, 2010, 17:03 [IST]

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