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JLR To Bank On The Services Of Tata Motors
However, he did not indulge in elaborating the actual sale volume materialized as on date. He said that the best option now is to expand the dealer operations and product range to romp up good sale volume. In addition, the company is aiming to install an assembly unit in India for its Land Rover models.
Land Rovers ranges are largely available in New Delhi, Hyderabad, Mumbai and Ludhiana and the expansion will be in 8-9 major cities like Bangalore, Chennai, Cochin, Ahmedabad and Kolkata, he added. The motive behind starting the assembly unit in India is to considerably reduce the price of the Land Rover products, leading to better sale figure.
Tata Motors anticipates that all such programs will materialize in next year. The cheapest among the Land Rovers at Rs 33.5 lakh, Freelander 2, is to be assembled by Tata Motors. JLR believes that the domestic assembling would yield a lesser fixation of cumulative duties there by effecting some 50 percent reduction on the overall pricing of the car by few lakhs. For every move of this process, the advice and assistance of the apex Tata Motors would be sought, he said.
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