Jaguar Land Rover To Hit Roads In 2011

By By: Vicky.in

The once critical brand for Tata Motors, Jaguar Land Rover, has now taken a turn around making better prospects in India. As a result Tata Motors is contemplating to initiate the assembling of this car in India during the second quarter of 2011. The move is to reduce the price by assembling here and to penetrate the market with large potential, challenging the others in this segment, BMW, Audi, and Mercedes-Benz.

Already there have been reports indicating the assembling of Freelander in Pune plant which was under the purview of Mercedes on contract basis. According to Head, Premium Cars" Business, Tata Motors, the company wants to enter all major segments of the country, unlike the competitors and the company is very much eager on securing more shares. He expressed the fact that these two brands have brought more business for the company than expected. By March 2011, the number of dealerships for JLR vehicles will be 10 from the current Delhi, Hyderabad and Mumbai.

Meanwhile, the car market is all set to get one more diesel variant from Jaguar Land Rover, the British premium brand owned by Tata Motors. This will be Jaguar XF luxury sedan at Rs48.37 lakhs which will be powered by a 3.0 lit V6 cylinder and will come as CBU in India.

The version comes from the designing by the UK engineers as the customized version suited for Indian road, taking into account the potential domestic market. The official of the company said that there is a move to expand the dealer network and everything will be known after this process is over. Through 3 dealerships - Hyderabad, Mumbai and Delhi- JLR has sold 242 units in last fiscal. JLR was in the news with the launch of its 5.0lit petrol XF and the XFR supercharger. He indicated further that the assembling of JLR products in India is timed for next year.

Article Published On: Monday, November 29, 2010, 16:20 [IST]
Read more on: #auto news #automobile #cars
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