Jaguar Land Rover Expansion In China

By By: Vicky.in

Published: Tuesday, October 26, 2010, 12:13 [IST]

Tata Motors" Jaguar Land Rover is seeking to grab the opportunity to have a joint venture with a Chinese automaker. Tata is the largest market for auto products in the world pushing US behind by the Chinese invasion. For Tata alone China happens to be the third largest market for its JLR products, said its Chairman. Hence the need to expand its presence in such a potential market, with 20,000 units of Jaguar Land Rovers. The target for the current fiscal is 5000 Land Rovers unit in addition to the set up of an assembly unit in China. The same version was corroborated by the CE of Jaguar Land Rover at the Wall Street Journal in which he expressed the need to make a strong presence in China at the earliest. He was quoted as saying that the need was to install manufacture and assembly units in China.

He stressed that the company is not up to the potential in such market. Jaguar Land Rover and other Land Rovers brands went into the fold of Tata Motors two years ago at a transaction of .3 billion. Since then Tata Motors had a nightmarish experience with the sale of JLR products and now only there has been a gradual recovery from the slackening.

Tata acquired profit from these brands during the Q1 courtesy the sale of Jaguar X-series and Land Rovers Range Rovers. The rise was 16% in JLR in September with 19528 units. As of now, Tata stands as the top most maker of trucks and buses occupying more than 66% in the market. In addition Tata is in the news with its world"s cheapest car Nano and other SUVs like Safari.

Article Published On: Tuesday, October 26, 2010, 11:45 [IST]

Read more on: #automobile #jaguar #tata motors

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