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Hyundai's Strategy For Indian Automobile Market
“Our plan is to introduce more than one new model every year and refurbish more than one existing model to gain market share. 'In addition we will expand our dealership for deeper market penetration in India,'' the company's managing director Han Woo Park revealed.
In the Indian market, Hyundai produced 600,000 cars per annum, which releases from two units in Chennai. One third of the cars are exported.
Hyundai is the India's largest exporter of cars and second largest in Asia in production of passenger cars. The companies Indian arm, exports cars to 110 countries including, Africa, Middle East, Asia and Australia.
Santro King, i10, i20, Accent, Verna and Sonata Transform are the Hyundai cars which rule a major part of Indian automobile market. The company officials have revealed that at present they are planning to release more numbers of i20 and i10, in the Indian market as they have a good customer demand.
The companies strategy is to reach the domestic market which is witnessing a higher demand of automobile. At the same time Hyundai is planning to extend it's dealer network keeping in mind the rural India.
Hyundai seems to be all set to make the best out of the opportunity.
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