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GM India Sets New Record
The General Motor"s VP attributed this achievement to the brand popularity to Chevrolet Beat and Cruze and launches of cars under 300 series. Other factors that contributed, he added, are easy accessibility for the customers through expanded dealer network, scheme like Chevrolet Cashless Ownership, and creative marketing strategies. Above all, he reiterated, the assurance and firm support to the customers on quality and performance.
Meanwhile, in connection with the car production, General Motors is not expected to effect the stoppage in December. The reason is to reckon the on going demand for its cars, as it has busy orders to be met with and the annual shut down is carried out on rotation basis. As such the facility at Halol is closed in December only thereby revoking the closure in June and reducing the closure to 5 days instead of 8-10 days. Simultaneously the Talegaon unit is under maintenance, said the General motor"s VP.
The reason why the companies are on the run is to show the facility with more production, ready financial assistance and customer enthusiasm in the festival back drop added by new models, said the auto practice leader, PricewaterhouseCoopers. The companies are on the path of getting less margin due to the anticipated rise in the raw materials. To compensate this, companies may go in for domestic components to retain the desired margins.
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