Ford Faces Problems In Its Indian growth Rate
However, there has been constraint in other means, that the company is not able to derive necessary components on time, said its MD. These constraints are amidst Ford"s unstinting growth prospects under which the company has plans to introduce 8new models in another 5 years.
Currently there is a complex nature of production constraint to deliver at least the existing products like Ikon sedan, Figo sub-compact, Endeavor SUV. Ford manufactures these cars exclusively for the penetrating market of India.
According to the company"s President and MD the existing shifts of Chennai facility delivers 140000 units making hiccups for consistent delivery. He said the problem could be sorted out only when the components come easily.
However, the Indian car market has seen a growth of 18 percent in the auto components and automotive parts, said Automotive Components Manufacturers Association of India. It was 20 percent in 2009, it said during which time the rate of growth of passenger cars was 23 percent. The rate could be still more when the production of commercial vehicle and two wheelers are taken together. Incidentally the component companies which supplied for passenger car happened to be the same suppliers for other cars too.
Apparently the problem is not restricted to Ford alone but most of the growing car companies fall under this category to overcome the problem at any cost. The situation becomes critical when the companies are meeting the demand constraint for the export markets.


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