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Ford India To Launch Eight New Models
Ford revealed the Ford Endeavour 3.0 L diesel 4x2 with automatic transmission. This model is also available with Ford Endeavour 2.5 L diesel Manual and 3.0 L diesel 4x4 automatic. Boneham was speaking after unveiling the Ford Endeavour three litre 4x2 automatic transmission model. This new variant's price of the Endeavour is Rs 17.73 lakh, ex-showroom New Delhi.
Since coming to India, Ford has invested close to one billion dollars to expand its India operations and the company infused 500 million dollars in January 2008 to grow the vehicle manufacturing capacity in Chennai to produce 200,000 units per year and to set up a new state-of-the-art engine manufacturing plant with a capacity of 250,000 units both for domestic and export markets.
Ford reaps huge success with Figo. Overwhelmed by the response received from India Boneham said that Figo has had a "fantastic" response with 30,000 cars sold in the first 25 weeks in India and Boneham said that the company plans to be a serious player in India and would continue to invest in India to grow and mark our presence across segments.
Boneham added that Ford India is optimistic about growth in the Rs 15-20 lakh segment as well going by the strides taken by the economy. He, however, admitted that there are issues over raw material and input costs in terms of logistics and transport and the company would observe what the competitors do before coming up with a strategy.
With regard to the growth plans, Ford India encompasses exporting to 50 new markets, including South Africa where Figo is among the top 10 players and they are chasing Ford for more products but there are supply constraints. The other market hopes to cater from India include Mexico and northern Africa. Commenting on recruitment plans Ford India's MD said there are plans to hire engineers and technicians to make up for attrition levels, which are as per industry standards.
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