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Ford Figo Sails To South Africa
Boneham said that the company is aiming to make India an export hub for Figo. Ford India manufactures Figo in the Chennai plant and recently second shift operations commenced and this will provide 30-40% more cars, in order to deliver the cars quickly to the domestic as well as the international markets.
Boneham is confident that just as Figo took the Indian market by storm, it will also make a similar impact in South Africa. In India, Ford received 24000 bookings in just 4 months of the car's introduction in India, which has made the company reach sky heights in sales charts, for instance, in June 2010, Ford achieved a 267% sales growth when compared with the sales during June 2009.
Ford India's engine manufacturing plant helps the company to provide 2500 engines to Thailand every month. Ford is also exporting Fiesta for the past 4 years. In order to increase the production, more workers are needed and Ford is planning to recruit 700 people most of whom will be diploma holders.
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