Ford Figo to South Africa, Engines to Thailand

By Sriram Hebbar

Ford India, has began exporting the 1.4 diesel and 1.2 petrol engines from its Chennai Plant to Thailand and also began shipping of Figo to South Africa.

According to the Ford India President and Managing Director Michael Boneham, the company has lately started exporting the engines to Thailand as there is a demand of roughly 3,000 units per month. As of now, the MD informed it would be too early to comment on the future volumes of export as it largely depends on the demand of the Thailand's auto market.

Apart from exporting Figo to South Africa, the company is also exploring other potential markets where it can expand its business.

In India, 6,237 numbers of Figo were sold in May 2010 and Ford has received 21,000 bookings within the first 2 and a half months since its launch and till date the company had delivered 16,000 cars. Owing to the strong demand, Ford India started second shift production in its Chennai plant. Boneham said that the production capacity would increase up to 1,40,000 units so as to reduce the waiting time for Figo customers. Additionally, 1000 more employees will increase the man power of the Ford's Chennai Plant.

Figo had a red carpet welcome among the Indian hatchback buyers because the overall package at a very competitive price is the main reason for its success. Also, the Ford India President said that the diesel variants constitute 60% of Figo's sales.

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Article Published On: Monday, June 14, 2010, 9:16 [IST]
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