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Ford Rolls Out 100,000th Car
The 100,000th Fiesta was driven off the assembly line by Ford India's President and Managing Director, Michael Boneham in the presence of Nigel Wark, Executive Director - Marketing, Sales and Service and Sandip Sanyal, Executive Director of Operations and hundreds of Ford India employees at the final assembly cheering enthusiastically to this proud moment.
''After a terrific sales record in March and April, the rolling out of the 100,000th Ford Fiesta is a truly special moment for Ford India. The event marks a new milestone for us'', said Michael Boneham.
The Ford Fiesta has been Ford"s premium-sedan that has enthralled audiences in India for half a decade. The Ford Fiesta was designed specifically for India and has been the most sought after sedan in its segment for delivering high on attributes such as drivability, styling, fuel efficiency and value for money.
Fiesta has won several accolades and awards since its roll-out in the Indian market. Powered by the TDCi common-rail technology power trains, Fiesta has been widely recognized for its fuel efficiency and superior ride and handling. The special edition Fiesta 1.6 S was adjudged the Best Drivers' Car amongst top 10 cars by Formula-1 driver Narain Karthikeyan in 2008. More recently Fiesta was also ranked No. 1 in 'Total Customer Satisfaction in the Diesel Midsize Segment' in the TNS Automotive 2009-TCS Study.
Fiesta solid build-in quality and customers' long-term ownership experience resulted in consumer satisfaction, contributing significantly in Ford Fiesta's remarkable performance since the launch, and resulted in growing Company's sales and strengthening the Blue Oval promise for its customers. In addition, Fiesta was the first car exported out of India's manufacturing facility as a CBU to South Africa, establishing Ford India's capability to produce world-class vehicles for customers beyond the border of India.
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