Daimler Gearing Up To Introduce Truck Ranges

By By: Vicky.in

World's largest truck maker, Daimler is looking for a new brand launch in India. Daimler will soon launch 6-40 tonne trucks. Daimler manufactures Mercedes-Benz, Freightliner, Fuso, Western Star, and Detroit Diesel and operates in India through its wholly-owned subsidiary Daimler India Commercial Vehicles (DICV).

V R V Sriprasad, VP Marketing, Sales and After Sales, in a statement issued to PTI, said that Daimler now plans to introduce vehicles in the 25 tonne category during the second quarter of 2012, following which trucks in 6-49 tonnes category range within the next 18 months under a completely new brand for its proposed entry into India's commercial vehicle market in 2012.

He however, has not given any details about the new brand. The company, which is investing Rs 4,400 crore through DICV for a new facility at Oragadam in Tamil Nadu, is planning to increase its headcount by over five-fold to 3,000 and open 20 dealerships in the next two years.

While the 25 tonne and above vehicles would be on Benz platform, its 6-16 tonne products will be on Fuso platform, according to Sriprasad, adding DICV is currently testing prototypes of the vehicles and trial production will begin by early 2012. The company is aiming to have localisation of over 80 per cent to make the products price competitive.

Article Published On: Monday, September 20, 2010, 14:38 [IST]
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