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GM launched "Cashless Ownership Offer" & "Chevy OK" Programs!
The "Cashless Ownership Offer" applies to GM's entire car line up. So what if the cost exceeds the maximum maintenance expense for 3 years outlined for each Chevrolet model? GM answers this by promising a full refund of the differential. How much is the subsidized price to avail free maintenance and service for 3 years or 45000? It is just Rs. 13499.
Just like other cars makers who are plunging into used cars market, Chevrolet Pre-Owned Car Program called "Chevy OK" is now operational at 41 location across the country. Also, GM targets to achieve 300 sales points by end of 2010 as against 206 sales point right now. Along, with this, the American car maker will increase its authorized service centres by 200 numbers.
GM entered Indian market in 2003 and is celebrating its 7th Anniversary. It has got exciting offers and deals for its cars as part of celebrating its Anniversary in India. GM is one of the fast growing car brands in the country and nearly 3 lakh cars have been sold in India so far. GM has got small cars like Spark, Beat, U-VA, sedans like Aveo, Optra, Cruze and SUVs Tavera and Captiva. Considering Chevrolet's portfolio size, GM is the second largest car brand in India.
While resale value and running cost are the main concerns of the country's car buyers, GM has rightly addressed these issues with its innovative programs and provides international standards to Indian consumers at an affordable price.
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