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Bridgestone Launches Turanza AR 10
Turanza AR 10 is suitable for the 70 series and the 65 series and is ideal for Mercedes Benz, Audi, BMW, Lexus etc. The sizes are as follows: 70 series - 145/70 R13 71H, 155/70 R13 75H and 175/70 R13 82H 65 series - 165/65 R13 77H, 175/65 R14 82H.
On the launch occasion, Mr. Vaibhav Saraf, General Manager-Sales and Marketing, Bridgestone India Pvt. Ltd. stated that the launch of Turanza marks a journey studded with seemly insurmountable challenges that fell on Bridgestone's way. He added that Bridgestone has received positive feedback from customers from all over and that gives the company, the certificate of success.
Turanza AR 10 series have a primary feature. It is the consistent surface contact these tyres provide, which offers a better handling and reduced tread wear. Another important feature is the flat force block that provides equal hardness of each tread block regardless of its size, the longer link construction of carbon that gives improved wear resistance and the O Bead which is an improved roundness of the tyre and wheel assembly. Turanza also has the Winding Groove that controls the turbulent water flow in the groove for better wet performance and new 3D design.
Bridgestone also launched their awareness website www.thinkbeforeyoudrive.in on road safety. The website is an extension of Think Before You Drive, the company"s global road safety initiative which started in 2005. The Bridgestone website is a complete guide to road safety and defines guidelines to vehicular maintenance and protection.
Besides, it also provides tips on ensuring child safety in a vehicle, elucidates the importance of wearing a seat belt, seating norms and correct posture to avoid injuries due to whiplash and upkeep of tyres and the site also provides a crash test demo which can be used for further safety details. Users can also join the thinkbeforeyoudrive group on Facebook and Twitter and explore more about the campaign, play games and participate in contests.
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