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Tata Nano Reaches Its First Customers
A land dispute forced the Tata Motors off the site of a factory in Singur, West Bengal that it was building to produce the cars. This case fuelled concerns about its ability to meet demand on time. In this scenario, the delivery was a positive step.
Some 100,000 people were selected from a ballot to be the first recipients of the Nano. They include a roadside cobbler from Mumbai, who had been saving for seven years to buy a two-wheeler, but decided to wait and upgrade to four wheels on hearing that the vehicle would sell for just 100,000 rupees. Others among the 203,000 people who placed orders included an 82-year-old former assistant commissioner of Mumbai police who used to ride a scooter and a market trader looking for an investment for his 12-year-old son.
Ratan Tata launched the Nano in March, predicting the no-frills vehicle would revolutionise travel for millions of Indians. Tata Nano got the growing middle-class, urban population off motorcycles and into safer, affordable cars. Tata Motors' Pantnagar factory in Uttarakhand can produce up to 50,000 Nanos every year. By the end of March, 2010, about 100,000 Nano cars would be delivered to customers
Reviewers have compared Nano to the European Smart car and the classic Volkswagen Beetle. Three versions of the sporty, jellybean-shaped Nano went on sale in April: the basic model and more expensive CX and LX versions, which have extra features like air-conditioning, automatic windows and central locking. The standard model sells for 140,000 rupees including tax in the showroom. The deluxe models cost up to 185,000 rupees.
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