Renault-Nissan Infra Low-Cost Car With Bajaj

By Courtesy : AGENCIES

Published: Monday, June 7, 2010, 14:33 [IST]

Indian carmaker Bajaj Auto will be bringing an infra low-cost car that would hit the market in 2012. They have signed an agreement with Renault-Nissan Alliance to manufacture and market this vehicle. This is a dream come true for Bajaj since they were working on the project for a long time.

Bajaj will also export the cars outside India. Renault-Nissan CEO Carlos Ghosn said, “We have now a very clear definition not only of the product in term of cost, in term of geometry, but even in term of fuel efficiency and I think it is going to be a very innovative product and a very competitive product, compared to what exists today in the market."

Bajaj will do the design, manufacturing and sourcing for the car. Renault-Nissan will look after marketing in India and overseas. Renault-Nissan will also select the brand for the new car.

Bajaj and Renault-Nissan had announced the formation of a joint venture in May 2008 to develop, produce and market a car code-named ULC. Renault in partnership with India"s Mahindra and Mahindra had launched the low-cost Logan car in 2007 in the country. It started off well, but healthy sales soon began to dwindle, with high taxation making the car expensive for its target market.

Article Published On: Friday, November 13, 2009, 17:29 [IST]

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