Mitsubishi Cedia: 'The Great Driving Challenge' Flagged-Off In Mumbai!

By Staff

Published: Monday, August 17, 2009, 16:07 [IST]

Hindustan Motors and Mitsubishi Motors' unique marketing initiative 'Mitsubishi Cedia Sports: The Great Driving Challenge' (GDC) was flagged-off from the Atria Mall, Mumbai today. Three Cedias were flagged-off by Mr. R.Santhnam, Managing Director, Hindustan Motors Ltd (HML) in the presence of Ms. Pooja Chopra, Femina Miss India - World and senior HML officials.

Speaking on the occasion, Mr. R. Santhanam said, "The purpose of the Great Driving Challenge is to create a buzz around the brand and let the target audience experience the driving pleasures of Cedia. The finalists selected for the driving challenge form the Cedia TG and we wish them the best of experience on this twelve day journey which they have embarked upon today."

The short listing and selection of candidates was held at Mumbai earlier this week by a panel of eminent jury consisting Mr. Adil Jal Darukhanawala, editor Zigwheels - the official media partner for the activity, Ms. Tanya Chaitanya, editor Femina and columnist Ms. Bachi Kakaria.

The three finalists have left on a twelve day driving challenge and will be posting blogs, uploading pictures, video and sharing their experiences daily with the rest of the world.Winner will be announced on17th August '09, in Mumbai when the participants return .

The GDC website has received an overwhelming response. The buzz for the campaign began on 22nd June 09 and culminated on 17th July '09.

The highlights of the website are as follows:

Campaign began on 22nd June 09

Unique visitors: 6,52,812
Total number of page views: 68,82,725

HM-Mitsubishi Motors has generated a lot of interest in the potential Mitsubishi Cedia customers due to this first of its kind online marketing initiative.

Article Published On: Monday, August 17, 2009, 16:07 [IST]

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