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Mahindra Launches The XYLO In South Africa
The XYLO range for the South African market consists of the luxury model, the E8, and the people mover, the E2.
Mahindra has invested more than US 0 million in the development of the XYLO, which included setting up a new robotic body shop at its Nashik plant, as well as an additional trim line at the final assembly shop. Over 200 dies and more than 1000 new parts were developed for the XYLO.
The vehicle was first introduced in India in January 2009, where it launched to much critical acclaim.
"The XYLO symbolises the creation of a completely new vehicle platform in the Mahindra stable. The vehicle is a truly global people carrier and we are delighted to launch it in South Africa, which is a strategic market for Mahindra"s overall globalization strategy," said Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd. and Chairman, Mahindra South Africa.
"South Africa was also the venue for the first international launch of the Mahindra Scorpio pick up range of products which was specifically designed and developed for the overseas market and was very well received by customers in South Africa. Mahindra South Africa has achieved significant growth since it was established in 2004 and the XYLO with its unique value proposition of rugged utility and style will help us further consolidate our presence in the region," said Mr. Pravin Shah, Executive Vice President, International Operations, Automotive Sector, Mahindra & Mahindra Ltd.
"Mahindra South Africa"s commitment is as much driven by exceptional value-for-money and after sales service, as by Mahindra"s unique business model which specifically focuses on the needs and expectations of our customers. We believe that the XYLO is the right product at the right price even in these challenging market conditions, as it offers outstanding value. In fact, we see It as the new benchmark in people mobility," said Mr. Vijay Nakra, Chief Executive, Mahindra South Africa.
The South African vehicle market is one of the largest and most dynamic in Africa. Mahindra South Africa has achieved significant growth in the country since it commenced operations in October 2004 and has established a countrywide presence of over 30 dealers.
The company has also expanded into other sub-Saharan countries, currently exporting vehicles to Zimbabwe, Zambia, Botswana, Swaziland and Namibia. Mahindra SA is also well represented on the agricultural front with a range of tractors currently available in the country.
About Mahindra SA
Mahindra SA is a majority owned subsidiary of Mahindra & Mahindra of India, which was established in 1945. The company is a fully-fledged organisation operating in South Africa, leveraging on the strength of its Indian roots and 64 year history.
The company has dealers in all nine provinces of South Africa, which are fully-fledged facilities that handle sales, service and spare parts. With over 30 dealerships, in cities and in towns across South Africa, Mahindra has a growing national footprint that is moving ever deeper into communities as they continue in their drive to offer value-for-money products and services to their customers.
The company has also expanded into other sub-Saharan countries, currently exporting vehicles to Zimbabwe, Zambia, Botswana, Swaziland and Namibia. Mahindra SA is also well represented on the agricultural front with a range of tractors currently available in the country.
Mahindra South Africa also has a powerful network in place to ensure the effective and efficient distribution of all parts in all areas of South Africa.
Mahindra South Africa has achieved significant growth in the country since its establishment in October 2004, and since then, the company has sold a total of approximately 11 000 vehicles.
About The Mahindra Group
The US .7 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra is the market leader in multi-utility vehicles in India. It made a milestone entry into the passenger car segment with the Logan. Mahindra & Mahindra is the only Indian company among the top tractor brands in the world.
The Group has a leading presence in key sectors of the Indian economy, including the financial services, trade, retail and logistics, automotive components, after-market, information technology and infrastructure development. Mahindra has made an entry in the two-wheeler segment, which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.
Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation
Institute recently ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08.
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