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Fiat Launches The Stylish All New Linea
Fiat expects to redefine customer expectations through the car, which rides on its success across multiple markets in the world. The numerous awards won by the car are a testimony to the satisfaction it has delivered to multitude of customers. The car designed by the Fiat Style centre in Turin will go on to become Fiat"s flagship product in India.
The company announced that both the diesel & petrol version of the car are being launched. The Linea represents a quantum leap as far as quality, safety and engineering are concerned. The car is expected to create a new sub-segment between the mid-sized cars and the luxury cars segment due to its unique design, comfortability, performance and features.
Linea was first launched in Turkey and is presently sold in more than 50 countries across Europe, Asia, Central & South America and Africa. Besides Turkey, the Linea is produced in Brazil and now in India. It will also be manufactured in Russia in the near future. The launch of the Linea marks a big leap forward for Fiat in India, and embodies the company"s new philosophy in India, aimed at bringing its activities and services up to the maximum levels of performance.
The recognitions for Linea include 'Autobest 2008" in Europe, which confirms the excellent welcome that it has received in that part of the world and "The Most interesting Car" at the Auto Motor Show in Katowice, Poland. Speaking on the occasion Mr. Rajeev Kapoor, CEO, Fiat India Automobiles Ltd said,
“Fiat has kept its promise of making this an exciting year for its customers. Launch of the Linea is first in the line of three launches that Fiat will undertake this year, the other two being Bravo and Grande Punto. With this car, which is equipped with Fiat"s world-renowned multijet and the fire engine, we hope to make inroads in the C+ segment. We have also ensured that the Linea appeals to a wide range of customers with its petrol and diesel variants and the various options available under each of them.
The car has met with strong success across the world and although Linea has been designed with a strong Italian style, we have also taken into consideration local Indian taste and requirements and have incorporated this into the Indian Linea. "
The FIRE (Fully Integrated Robotized Engine) will power the petrol version of the Linea, and the diesel version will be equipped with the Advanced New Generation MULTIJET engine. This sedan stands out in terms of original style, functionality and drivability, in addition to offering a very competitive price/content ratio. To begin with, the car will be retailed through a select 70 Tata-Fiat dealer outlets spread across the country.
The new generation multijet engine also boasts of higher peak performance with unparalleled power and torque outputs. This enables a fine balance of performance, refinement & fuel economy. Both the variants will be further supported with two option packs, one each on petrol & diesel top end variants mainly comprising of Dual Front Airbags and Blue & Mefeature as standard.
Blue & Me is the voice interactive device developed by Fiat along with Microsoft that offers an additional voice interface for the on board music system and can be linked to a personal mobile for communicating through the car"s audio unit & speakers.
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