Ambieord & Supercar: The Unique Designs From Dilip Chhabria

Ambierod
India's most famous car designer Dilip Chhabria, popularly known as DC has so much in his plate. He has recently created a ripple in the auto market by announcing to create "Hot Nanos." Prior to that he was well known for the creation of Ambierod and Supercar that had rocked Auto Expo 2008.

Ambierod and Supercar are priced at Rs. 4 crores (1,018,071 US Dollars) and Rs. 25 lakhs (63,629 US Dollars). The cars are a little too steep according to Indian standards. But then one needs to spend something extra for the exclusivity.

DC created ripples with his car for the movie 'Die Another Day.' It was a prototype of the Aston Martin AMV8 in 2003. It was the Indian answer to the car designers of the west.

The designer cars excite people, because they are unique and exclusive. Even when there is a huge market for designer cars, not many people are venturing into it. The reason may be that one really needs lot of depth and skills to make cars that are desirable.

The car modification industry in India as compared to the west is still in a nascent stage. Experts are unanimous that matters will start looking up, as there is more disposable with people. People around the world try to get limited edition cars, designer cars, because that caters to human psyche of giving him something that others don't have!

Companies like San Motors cater to this growing segment in the Indian market. Experts are unanimous that matters will start looking up, as there is more disposable with people.

Cars can be modified to suit one's pocket with a small investment. Local designers can make a staid Esteem look like a Hot Rod that Vin Diesel drove in the movie Fast and the Furious. Rising incomes and new models are boosting car sales in India where only 8 people in every 1,000 own a car, compared to 300-500 in many western countries.

Annual passenger vehicle sales are forecast to double to 2 million units by 2010. Small cars currently make up nearly two-thirds of the domestic market. Just five years is all it has taken for the Indian consumers to really start growing and spending a little extra to modify their cars and beautify their cars.

Article Published On: Friday, November 27, 2009, 15:05 [IST]
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