Lite: The 1 lakh car from Bajaj

By By: Saneesh Michael

Published: Friday, January 18, 2008, 14:33 [IST]

The 9th Auto Expo witnessed launch of several glamorous cars from the houses of multinational automobile manufacturers. But the most interesting fact is that, instead of focusing on the upper class society, car companies have turned to the middle class section and most of the launches at the Auto Expo highlighted this by showcasing either cheaper or affordable cars in the show. The most hyped launch was 1 lakh car from Tata which is named Nano. But There also happened an unpredicted car launch from Bajaj, India's number one three wheeler and two wheeler manufacturers. Bajaj launched a stylish car, which falls into the small car segment, names as 'Lite' and labeled a 1 lakh car as if to compete with Tata Nano. The launch is seen by experts as a silver lined promise to Indian middle class society.

The Tatas' Rs 1-lakh car seems to be posing a challenge to two-wheeler major Bajaj even before it is on the road. A study has indicated the two wheeler sales are sure to see an erosion once Ratan Tata's dream Rs 1-lakh car is launched. This indeed has made India's largest two-wheeler manufacturer Baja Auto to seriously consider entering the passenger car market. The proposed vehicle will be fitted with a 500-600cc engine and will be available in diesel, petrol and compressed natural gas versions, according to a report which elaborated on Bajaj's plans.

Bajaj is not alone as opportunity calls for innovation. The Kolkata-based company Global Automobiles has reportedly announced a tied up with China's Guangzhou Motors, to roll out a low-cost car. When asked about the new car, Bajaj Auto MD designate Rajiv Bajaj told that "it wont be tough to make a car for Rs 1 lakh. The tough part will be making money out of it. "You have to make the car and make money as well," Bajaj names the car as 'Lite' which is silently unveiled two days before the much hyped 'Tata Nano' at the Auto Expo. The car is likely to be priced at around ,000 (Rs 117,000).

The first comment on the small is that it is stylish and cute. The design of the car is breath taking. Coming to the technical features the car is likely to run on a twin cylinder engine which will be powerful enough for the day today needs. 4 speed manual gear box, standard safety features, A/C etc... are expected on the car. The car comes with no power steering. Front drum and rear disk breaks will give enough control while driving.

The Tata offering is expected to hit the roads in September or October this year. Bajaj's car will be ready for commercial production a bit later than Tata Nano.

Article Published On: Friday, January 18, 2008, 14:33 [IST]

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