The food truck trend is rapidly spreading across the country. But, the Bangalore-based 'Barbecue Ride India' is a one-of-a-kind start-up that rolls on wheels, where tasty barbeques are cooked on a customised Royal Enfield Classic 500.
The company was founded by four final-year students of Sindhi College of Commerce: Arun Varma, his brother Krishna Kumar Varma, Manogna Chaudhary, and Syed Mujeeb, who now own a patent for their kitchen design and has bagged a funding of Rs 10 lakh through crowdsourcing.
It was 16 months ago when the team got into the food truck business. Initially, they started up "Streety Treats" as an additional source of income while they went about their college degree.
Since then, they have owned three food trucks and a Tata Nano-based 'ice-cream car', which has received an overwhelming response from foodies in Bangalore.
Once the team started generating revenue, they decided to take a bold step and create the 'BBQ Ride India'.
Given the traffic congestion in Bangalore, finding parking space in the city is the biggest challenge faced by food truck owners. But, with the BBQ Bullet, the team managed to take their business to places where their competitors couldn't reach out.
Also, the idea of a BBQ Ride actually helped the team to be successful, since the motorcycle itself, is a self-marketing tool — the Royal Enfield Classic 500.
The BBQ sidecar on the motorcycle is a brainchild of Arun and his brother, Krishna. They chose a three-year-old Royal Enfield Classic 500 and attached a BBQ pit, 5kg LPG cylinder, and two food-grade boxes to carry meat and dry ice to keep it fresh.
The metal fabrication carried out on the motorcycle is commendable, and the structure that supports the sidecar is solid too.
Arun also has ideas of selling these BBQ-ready motorcycles, and has already bagged close to seven pre-orders across the country.