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Fiat 500 Abarth Shaped By Women In Body Paint
A group of people wearing body paint, contorting their bodies to form the shape of automobiles has been tried many times before. The latest attempt comes from Fiat which has used this creative art form of using painted human body to form the shape of an Abarth.
This
particular
attempt
was
done
to
create
a
Fiat
print
ad,
with
the
help
of
graffiti
artists
and
a
small
group
of
female
models
and
contortionists.
The
final
result
is
a
very
well
shaped
design
that
almost
perfectly
matches
a
Fiat
500
Abarth
Cabrio.
The
video
gives
a
behind
the
scenes
look
at
how
the
print
ad
was
made.
The print ad will be first featured in this year's ESPN The Magazine's Body Issue.
ESPN The Magazine's annual Body Issue celebrates the amazing bodies of atheletes.
"We wanted to create a concept for ESPN The Magazine's Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio," said Jason Stoicevich, Head of FIAT Brand North America.
The notion of the 'Body Paint' print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the FIAT Brand," he added.
