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Mercedes-Benz has introduced a new finance scheme called the 'Wishbox 2.0' in the Indian market. The company aims to empower its customer and offer ease of ownership while making a purchase decision.
The company had launched the first version of the 'Wishbox' finance solution back in August 2019. Mercedes-Benz managed to attract more customers and helping them own its luxury vehicles in India. The company aims to carry that same momentum to help customers to purchase during these unprecedented times.
The Wishbox 2.0 financing solutions are one-of-its-kind in the Indian market which provides more flexibilities to customers looking to own a Mercedes. These include long-term loans which will result in lower EMI payouts, first three months zero EMI payout, and other attractive options to choose from. Here are the complete details:
Three Months No EMI
Customers who are purchasing a new car will not have to pay any EMI for the first three months from the date of the transaction. Only customers who are opting for a standard loan and can avail the EMI free period for the first three months. The loan tenure offered under this scheme is for three, four and five years only.
Step-Up 2020: Drive More Pay Less
Under this offer, customers will be paying very less EMI for the remaining months of 2020 provided they pay a 20 per cent downpayment upfront. From the seventh month, regular EMI amount will be collected from the customers. This will help customers who are looking for low financial commitment during these times.
Buyers looking to keep their Mercedes for a long time and paying small EMI can opt for this finance scheme. Mercedes-Benz India is extending the loan tenure to 10 years with a refinance in between. the customer will be paying as low as Rs 1,499 per Lac of the loan amount as EMI. Additionally, The customer also has the option to opt for a guaranteed buy-back after 5 Years.
Martin Schwenk, MD & CEO, Mercedes-Benz India Limited, said, "Customer centricity has been central to all our market strategy and at Mercedes-Benz, we have developed a deep understanding of the luxury car market and that of our customers. As the markets across the country start reopening and operations begin in a graded manner, we are introducing 'Wishbox 2.0', a host of customized and highly flexible financial solutions, aimed at reinstalling customer confidence and empowering them to buy their Mercedes."
Apart from the above finance benefits, the company is offering Rs 1 lakh additional benefit to doctors honouring their commitment and service provided during these unprecedented times. Also, Mercedes-Benz will donate to PM CARE relief fund for cars sold digitally. A sum of Rs 15,000 per car will be donated for the first 500 cars sold online by the company.
The above finance offers are available only on the regular models like the GLC range, C-Class and E-Class range. AMG models will not be available through the Wishbox 2.0 finance scheme.
Mr Schwenk further added, "We are swiftly getting back to business with gradual re-opening of our dealerships across markets following all the social distancing protocols and adhering to all safety and sanitization measures. We are confident, we will be able to operationalize the remaining outlets following the local authorities' directives, soon."
In related news, Mercedes-Benz is gearing up to launch a slew of new vehicles in the Indian market. The company has informed that their entry-level luxury model such as the A-Class Limousine and the GLA will be launching later this year. The 2020 GLA is expected to launch sometime during October — here are more details.
Thoughts About The Mercedes Benz ‘Wishbox 2.0' Special Finance Offers Introduced In India
Mercedes-Benz has introduced a new finance scheme to ease the ownership of its luxury vehicles in the Indian market. The company also aims to help dealerships to boost sales during these trying times. Furthermore, Mercedes-Benz has introduced a new online platform to help buyers looking for new and certified pre-owned cars from the brand.