Is WR-V The Next Big Winner For Honda In India?

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Honda Cars India launched the WR-V crossover in March 2017. The company received over 23,000 bookings for the WR-V; however, it was able to deliver around 16,000 units till date.

The WR-V was launched in India to counter the popular Maruti Brezza and the Ford EcoSport, although the Honda WR-V does not look anywhere close to a subcompact SUV.

However, the Honda WR-V boasts of premium features like the electric sunroof, driver side cooled cup holder/ smartphone holder, driver side armrest, along with standard features such as dual front airbags, ABS with EBD. These features set the WR-V apart from the others.

Currently, Honda produces 3,400 units of the WR-V, and the company wants to increase it to 5,000 units a month, this indicates the growing demand for the WR-V in the Indian market.

Honda wants to cut down the waiting period and has, in turn, increased the production of the WR-V to meet the demand. "The model is doing well, and we still have a substantial waiting period of up to two months currently for the vehicle," HCIL Senior Vice President Marketing, and Sales Jnaneswar Sen told.

He added, "So we have initiated the process to ramp up the production of the model from the current 3,400 units a month to around 5,000 units a month."

Honda plans to reduce the waiting period for the WR-V before the festival period, which usually witnesses increased sales of cars and bikes. "By raising the output now, we will be able to cut the current waiting period and get ready for the festival season as well," Sen said.

The Honda WR-V is the first model developed by Honda R&D India in association with Honda R&D Co Ltd, Japan, which in turn helped the carmkaer price the crossover competitively.

Honda offers the WR-V in both petrol and diesel guises. While the petrol model is powered by a 1.2-litre four-cylinder engine which produces 89bhp and 110Nm of torque, the diesel engine is powered by a 1.5-litre unit developing 99bhp and 200Nm of torque.

The petrol engine comes mated to a 5-speed manual gearbox, while the diesel unit is paired to a 6-speed manual gearbox.

DriveSpark Thinks!

The Honda WR-V is well packaged, and the Japanese carmaker could have another winner after the City sedan.

Read more on: #honda #honda wrv
Story first published: Wednesday, July 19, 2017, 17:47 [IST]
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