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Mercedes Ranked India’s Most Admired Auto Company
Mercedes Benz has been ranked #1 in the "India's Most Admired Companies" survey conducted by Fortune India. Mercedes attained the ranking in the auto sector. The survey was conducted by Fortune India with the help of the Hay Group, a management consultancy firm.
Fortune India's "India's Most Admired Companies" survey is unique because the rankings are based on a peer ranking system. The rankings were based on inputs given by 552 senior executives from various Indian auto companies. This is the second such award won by Mercedes this year alone. In January the company was ranked #1 Indian auto company by Economic Times' in its "Brand Equity's Most Exciting Brands" survey.
Press Release
"India's
Most
Admired
Companies":
Mercedes-Benz
ranked
#1
in
the
automotive
sector
-Mercedes-Benz
ranks
#1
in
the
automotive
sector
in
Fortune
India's
ranking
of
"India's
Most
Admired
Companies",
done
in
partnership
with
the
Hay
Group
-Peers
from
the
Indian
automotive
industry
admire
the
achievements
by
the
brand
Bangalore:
Mercedes-Benz
India
has
been
ranked
the
#1
automotive
company
in
the
reputed
"India's
Most
Admired
Companies" survey
by
Fortune
India
in
collaboration
with
global
management
consultancy,
the
Hay
Group.
This
achievement
is
special
as
it
is
underlined
by
the
opinions
of
peers
from
the
Indian
automotive
domain
who
were
also
part
of
the
survey.
A
total
of
552
senior
executives
across
selected
companies,
which
included
automotive
companies,
participated
in
the
survey
to
rank
their
peers
across
a
scale
of
ten
parameters-corporate
governance,
endurance,
performance,
quality,
innovation,
financial
soundness,
leadership,
corporate
social
responsibility,
talent
management,
and
global
business
footprint.
Mr. Eberhard Kern, Managing Director & CEO Mercedes-Benz India: "This recognition by Fortune India and the Hay Group is a great honour and gives a sense of achievement for us at Mercedes-Benz India. We would like to share this moment of success with our enthusiastic team, our supportive dealer partners, the brand enthusiasts, and our valued customers. We are most excited that our peers from the automotive industry also credited our hard work and recognised our dedication towards excellence. At Mercedes-Benz India, our core philosophy of ‘The Best or Nothing' inspires us to fascinate our connoisseurs with a superlative brand experience and helps us remain the most aspirational luxury automotive brand in India. It will be our earnest endeavour to maintain the high esteem that our brand enjoys globally."
Mr. Kern added, "The year 2013 is the year of offensive for Mercedes-Benz India, and the launch of exciting products reiterates our commitment to our discerning customers. This year, we launched products like the iconic G 63 AMG, the ultimate luxury off-roader GL-Class, pioneered the compact luxury segment with the A-Class, continued the trend by launching the most successful luxury sedan E-Class, and added a diesel offering to India's only luxury tourer, the B-Class. We can assure customers that in the coming months we will remain true to our promises and will be fascinating them with newer products."
This is the second edition of ‘India's Most Admired Companies' by Fortune India and the Hay Group. The study includes a unique peer ranking methodology, which covered 493 companies across the 16 key sectors. These industries were selected on the basis of size, contribution to GDP, growth rate, maturity, competition, a minimum number of sectoral players, and national presence. The survey was carried between March and June 2013.
The numero uno rank of "India's Most Admired Companies" in the automotive sector by Fortune India and the Hay Group adds another feather to the company's cap. In another reputed market study in January 2013, Mercedes-Benz India was ranked as the #1 auto brand in India amongst all automobile manufacturers by Economic Times' "Brand Equity's Most Exciting Brands", in association with AC Nielsen. The respondents in the survey were between 18-24 years from across the country, and the verdict depicted the youthful image of the brand apart from the aspirations of the youth to own the coveted three-pointed star.