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Audi Achieves Significant Growth In Electric Vehicle Deliveries Despite First-Quarter Challenges
In the first quarter of 2025, Audi Group's revenue reached 15.4 billion euros, marking a 12.4% increase from the previous year. Operating profit stood at 537 million euros, while net cash flow was negative at 61 million euros. The company faced challenges such as global economic downturns and political uncertainties but saw a significant rise in electric vehicle deliveries, which increased by around 30% compared to the same period last year.
CEO Gernot Döllner stated, "The first few months of 2025 saw us take decisive steps towards repositioning our company. And we can see that our model initiative is paying off." This initiative has led to positive developments in sales and order intake for new electric models, indicating a gradual impact on volumes.
The Audi brand delivered 46,371 electric cars worldwide in the first quarter of 2025, showing a growth of 30.1% compared to the previous year. Electric models gained popularity in countries like France, Switzerland, and Germany. In total, Audi handed over 383,401 vehicles to customers during this period, reflecting a slight decrease of about 3.4% from the previous year.
Deliveries of fully electric vehicles increased significantly in Western Europe with an 86% rise in incoming orders for these models. Across all drive types, incoming orders rose by 22% compared to the same quarter last year. CFO Jürgen Rittersberger emphasized the importance of improving efficiency and competitiveness to push ahead with Audi's transformation.
In Europe (excluding Germany), Audi brand deliveries decreased slightly by 3% to 112,707 vehicles in the first three months of the year. However, deliveries of fully electric models grew strongly with more than 25,129 units sold, marking a 50.4% increase from the previous year. In Germany, Audi recorded a rise of 4.8%, delivering 48,447 vehicles.
North America saw a slight decline of 2.1% with 48,599 vehicles delivered due to ongoing model changes. In China, deliveries fell by 7% to 144,471 vehicles amid intense local competition. To address this challenge, Audi is expanding its electric vehicle portfolio and strengthening its presence with market-specific models and local partnerships.
Brand Group Progressive Overview
The Brand Group Progressive includes Audi along with Bentley, Lamborghini, and Ducati brands. Bentley delivered 2,388 cars from January to March 2025 resulting in revenue of 661 million euros and an operating profit of 71 million euros. Lamborghini saw a delivery increase of 12.8%, reaching revenue growth of nearly 30%. Ducati delivered fewer motorcycles than last year with revenue decreasing accordingly.
Audi's financial result after Q1 was impacted by investments and acquisitions but showed improvement compared to last year's figures. The company's strategy includes launching ten new plug-in hybrid models by the end of this year as part of its model initiative.
Future Outlook
The Audi Group expects revenue between €67.5 billion and €72.5 billion for all of 2025 with an operating margin forecasted at around seven to nine percent. The net cash flow is anticipated to be between three and four billion euros despite high volatility affecting financial projections related to import tariffs.
The company continues its commitment towards sustainable mobility through innovative models and strategic partnerships worldwide while navigating current economic challenges effectively.
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