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Maruti Suzuki Commercial Portfolio Expands: Models Added To Tour Range
Maruti
Suzuki
India
Limited
(MSIL)
has
announced
the
expansion
of
its
commercial
network
portfolio.
The
company
has
added
more
models
to
its
extensive
Tour
line-up
of
commercial
vehicles.
The Maruti Suzuki Tour line-up includes Tour H1 (hatchback), Tour H2 (hatchback), Tour S (sedan), Tour V (van), and Tour M (MPV). The company also sells light commercial vehicles in the Indian market. This includes the Super Carry and the Eeco Van.
The Tour models from the company are stripped-down versions of their standard models. The Tour model will come equipped with basic features and Inside and out to make the travel comfortable. This will help the company to price the tour model competitively and reduce the cost of ownership.
Maruti has ensured that their Tour line-up has all segments covered with the help of the Alto and Celerio placed in the hatchback category, the Dzire placed in the sedan segment, the Eeco placed in van segment which will help take in more passengers with luggage and the Ertiga MPV to offer maximum space.
Shashank
Srivastava,
Executive
Director
(Marketing
&
Sales),
Maruti
Suzuki
India
Limited
said,
"Maruti
Suzuki's
Commercial
channel
is
the
fastest
growing
commercial
network
in
the
country.
A
majority
of
the
Commercial
network
customers
comprise
of
‘owner-cum-driver' who
are
ambitious,
risk
takers
and
are
looking
for
recognition.
Their
primary
need
is
to
get
a
stable
income,
and
these
vehicles
contribute
as
a
source
of
livelihood
for
them."
"Similarly, the fleet owners seek increased productivity, improved earnings and expansion of their business. Our internal research suggests that both these goods carrier owners as well as passenger carrier owners have similar business needs. Recognizing this as an opportunity, we decided to consolidate our commercial offerings under one roof," he added.
The company entered the commercial segment with the Super Carry back in September 2016. With the company's Tour and commercial vehicle range, Maruti has registered a growth of 240% in sales in the past three years. The company is looking to expand its commercial network, and aims to offer complete customer satisfaction by understanding the needs of the customers in the segment.
Maruti Suzuki Commercial network has expanded its footprint to over 320 stores across 235+ cities, ever since it was launched three years ago. The company also unveiled a new brand logo for Commercial network recently to enhance brand recognition.
Thoughts About The Maruti Suzuki Commercial Portfolio Expansion
Maruti Suzuki is looking to expand their reach from private to commercial ownership. With the cab aggregators looking for a cheap to buy and maintain, yet spacious options for their fleet, Maruti seems to have answered their prayers with an exhaustive line-up of vehicles in various segments. We are sure to be ferried in more Maruti Suzuki cars in the coming days.