Maruti Suzuki Commercial Portfolio Expands: Models Added To Tour Range

Maruti Suzuki India Limited (MSIL) has announced the expansion of its commercial network
portfolio. The company has added more models to its extensive Tour line-up of commercial vehicles.

Maruti Suzuki Commercial Portfolio Expands: Models Added To Tour Range

The Maruti Suzuki Tour line-up includes Tour H1 (hatchback), Tour H2 (hatchback), Tour S (sedan), Tour V (van), and Tour M (MPV). The company also sells light commercial vehicles in the Indian market. This includes the Super Carry and the Eeco Van.

Maruti Suzuki Commercial Portfolio Expands: Models Added To Tour Range

The Tour models from the company are stripped-down versions of their standard models. The Tour model will come equipped with basic features and Inside and out to make the travel comfortable. This will help the company to price the tour model competitively and reduce the cost of ownership.

Maruti Suzuki Commercial Portfolio Expands: Models Added To Tour Range

Maruti has ensured that their Tour line-up has all segments covered with the help of the Alto and Celerio placed in the hatchback category, the Dzire placed in the sedan segment, the Eeco placed in van segment which will help take in more passengers with luggage and the Ertiga MPV to offer maximum space.

Maruti Suzuki Commercial Portfolio Expands: Models Added To Tour Range

Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said,
"Maruti Suzuki's Commercial channel is the fastest growing commercial network in the country. A majority of the Commercial network customers comprise of ‘owner-cum-driver' who are ambitious, risk takers and are looking for recognition. Their primary need is to get a stable income, and these vehicles contribute as a source of livelihood for them."

"Similarly, the fleet owners seek increased productivity, improved earnings and expansion of their business. Our internal research suggests that both these goods carrier owners as well as passenger carrier owners have similar business needs. Recognizing this as an opportunity, we decided to consolidate our commercial offerings under one roof," he added.

Maruti Suzuki Commercial Portfolio Expands: Models Added To Tour Range

The company entered the commercial segment with the Super Carry back in September 2016. With the company's Tour and commercial vehicle range, Maruti has registered a growth of 240% in sales in the past three years. The company is looking to expand its commercial network, and aims to offer complete customer satisfaction by understanding the needs of the customers in the segment.

Maruti Suzuki Commercial Portfolio Expands: Models Added To Tour Range

Maruti Suzuki Commercial network has expanded its footprint to over 320 stores across 235+ cities, ever since it was launched three years ago. The company also unveiled a new brand logo for Commercial network recently to enhance brand recognition.

Maruti Suzuki Commercial Portfolio Expands: Models Added To Tour Range

Thoughts About The Maruti Suzuki Commercial Portfolio Expansion

Maruti Suzuki is looking to expand their reach from private to commercial ownership. With the cab aggregators looking for a cheap to buy and maintain, yet spacious options for their fleet, Maruti seems to have answered their prayers with an exhaustive line-up of vehicles in various segments. We are sure to be ferried in more Maruti Suzuki cars in the coming days.

Most Read Articles

English
Read more on: #maruti suzuki
Article Published On: Tuesday, March 17, 2020, 12:07 [IST]
Get Instant News Updates
Enable
x
Notification Settings X
Time Settings
Done
Clear Notification X
Do you want to clear all the notifications from your inbox?
Settings X
We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Drivespark sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Drivespark website. However, you can change your cookie settings at any time. Learn more