Mahindra Marazzo New TVC Launched: Christened As #ChooseTogetherChooseSmart

Indian auto giant Mahindra has just launched its TVC campaign for the Marazzo MPV. Christened as #ChooseTogetherChooseRight, the company wants to build a strong emotional connection with family-car buyers via the television commercial.

Mahindra Marazzo New TVC Launched: Christened As #ChooseTogetherChooseSmart

The new television commercial amplifies the collective role of a modern family in the choice of a new car. It also speaks of the evolving role of women in making family decisions — in this case, actively choosing Marazzo as the family-car.

Mahindra Marazzo New TVC Launched: Christened As #ChooseTogetherChooseSmart

Mahindra is confident that the new campaign will attract many customers, especially those who want to, and are interested in an upgrade from a hatchback or a compact sedan.

The Mahindra Marazzo is an MPV that features a sharp and sporty design inspired by the shark. The MPV features a shark-tooth chrome grille, LED projector headlamps, fog lamps with integrated DRLs, black cladding on the bumper, and around the fog lamp housing.

Mahindra Marazzo New TVC Launched: Christened As #ChooseTogetherChooseSmart

The MPV also features flared wheel arches, sculpted doors, and a chrome trim running across the windows. The Marazzo sports a chrome strip across the boot, shark LED tail light clusters, and a muscular bumper.

The interior of the Mahindra Marazzo features a dual-tone theme with an all-black dashboard. Mahindra has designed the cabin to look neat, clutter-free, upmarket, and premium.

The Mahindra Marazzo is powered by a 1.5-litre diesel engine that produces 121bhp of power and 300Nm of torque. The vehicle comes mated to a six-speed manual transmission. The vehicle currently retails between Rs 10.35 lakh and Rs 14.76 lakh (ex-showroom, India).

Mahindra Marazzo New TVC Launched: Christened As #ChooseTogetherChooseSmart

Thoughts About The New TVC

The TVC is completely family oriented. Mahindra understands that families play a big role in deciding what vehicle is to be bought. This is a smart move by the company — show the car as if it belongs to modern, independent families. We now twiddle our thumbs until sales reports come in.

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Read more on: #mahindra
Article Published On: Wednesday, August 28, 2019, 18:49 [IST]
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