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Nissan has announced its new growth strategy to improve sales in the Indian market. The new strategy will be based on; new product launches, strengthening Datsun and Nissan brands, expand dealership networks, optimise flexible manufacturing and strengthen R&D facilities in the country.
As part of the new strategy, Nissan will launch the Kicks SUV in India. The Nissan Kicks will be placed above the Terrano offering while using the same platform and engine options as seen on its Renault siblings.
This means that the Kicks SUV will use the same 1.5-litre petrol and K9K diesel engine options. The Kicks SUV will also borrow the CVT automatic transmission for the petrol unit. The new SUV from Nissan has been spotted testing multiple times in the country.
The Nissan Kicks will feature a design similar to the ones sold globally, however, the Indian-spec is said to be offered with a longer wheelbase.
Peyman Kargar, Senior VP, Nissan Motor Co. Ltd, stated, "Nissan is committed to India and has built the foundations to succeed. Our strategy will strengthen both our brands for our customers across India."
He further added, "The Nissan brand will bring the best of global Nissan products and technology to our customers in India, starting with the Nissan Kicks. For Datsun, we aim to offer compelling products across segments offering value, connectivity and Japanese engineering."
As part of their new strategy, Nissan plans to "bring the best of Nissan's global line-up in India, while also building on the company's technological leadership in electrification and connected cars."
The company also plans to strengthen its dealership networks in the country. Nissan hopes to double its sales and service in India, within the next three years. They will also expand to regional markets and concentrate its sales operations to four key regions across India.
Nissan is also looking at developing their design centre in Chennai, to ensure their products meet the rapidly changing expectations in India. The company will also set-up a Global Digital Hub in Kerala to focus on innovations in mobility for products, both internationally and in India.
Since 2010, the Alliance has invested over Rs 6,100 crore in the Indian market. The companies plan to continue their focus and further develop engineering, R&D and manufacturing operations in India.
The Alliance is currently India's largest automotive R&D employer. Their plant in Chennai is now the global manufacturing hub exporting to over 106 countries.
Peyman Kargar, stated, "In the coming years in India, we will grow and our workforce will shift towards highly skilled jobs to lead the technological changes coming to the auto industry in India."
He further added, "Our aim is to ensure our operations in India are best in class, and that India becomes an even more significant global hub for Nissan and the Alliance in manufacturing, engineering and research and development. Our strategy in India is to invest in talent and people."
Nissan's investment in India is based on a three-part plan: People, Processes and Product Innovation.
People: Nissan will optimise opportunities for Transfer and advancement between manufacturing, R&D and other operations for all employees. It will also train the workforce to handle increased demand of manufacturing; with 10 percent of the workforce to be trained in the first year.
Nissan will also reinforce flexible manufacturing through career mobility between alliance organisations. Nissan will also provide a voluntary option for financial support for plant workforce who wish to pursue opportunities elsewhere.
Processes: The company will also reduce complexity in manufacturing, by sharing platforms from other Alliance organisations. Nissan aims to start selling nine million cars per year globally through four common platforms by 2022.
Product Innovation: Nissan hopes to harness all opportunities in India towards the company's global leadership in electrification and connected cars.
Thoughts On Nissan's New Strategy For India
Nissan and Datsun brands in India are planning to grow aggressively in the Indian market in the coming years. Their new strategy once implemented will help them make use of every opportunity in India, to grow not only in the country but also on a global scale. As part of the new strategy, Nissan is also set to bring in a number of new products, starting with the Kicks SUV.