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Hyundai Motors India Limited (HMIL) recently launched the 3rd phase of the innovative digital marketing campaign - 'HyBuy' for their XCENT. This month-long campaign will be held between 10th April to 10th May.
As part of this campaign, customers will first have to register themselves on Hyundai HyBuy's official website. These registered customers will then be able to engage in a unique social media buying experience and will receive benefits over and above the prevailing market.
Customers can avail benefits by depositing a token amount, while also being able to gain further rewards by sharing the deal with their friends and family to participate in the campaign. With the benefits and offers increasing with increase in the number of people joining the deal.
The campaign is limited to 250 cars, set with a pre-defined duration in real time. The campaign will allow only bookings to be done online, while the delivery process will continue from the dealership end.
Benefits of the HyBuy campaign includes: an Amazon Echo Dot for the first 99 customers, the second set of customers between 1 - 249 will receive an Amazon Echo Dot and an underbody coating, while the final 1 -250 customers will receive an Amazon Echo Dot, underbody coating and exterior beautification. Among them, one lucky customer will win a chance to visit Disneyland in Hong Kong with their family.
Commenting on the campaign, Puneet Anand, Sr. General Manager & Group Head, Marketing, HMIL said, "Our first - ever HyBUY initiative, launched in 2017 has set a benchmark in digital marketing and redefined customer engagement by benefiting them through their social media network. We received an overwhelming response from customers with over 19 Lakh HyBUY site visits with 6.25 Lakh people reached out through HyBUY shares on Facebook."
"Following the success, we are extremely enthusiastic about launching the 3rd phase of HyBUY for Stylish Family Sedan - Hyundai XCENT."
Anand further added, "At Hyundai, innovation is key element for driving customer engagements and through HyBUY we are giving ‘Power to the People' by promoting co-buying experience and leverage on the strength of online network. The first 250 XCENT buyers will receive attractive benefits over and above the market offer."
Thoughts On The Hyundai HyBuy Campaign For XCENT
The Hyundai HyBuy campaign will offer customers a new experience of buying a car through online social media. The company hopes to attract a large number of customers towards the XCENT, through the campaign while also offering them extra benefits and offers over and above the prevailing market.