Ford EcoSport ‘EcoSpot’ Is A Brilliant Move To Market Compact-SUVs

The Ford EcoSport is one of the most popular sub-four-metre compact-SUVs (crossover, to be precise) in India, and is sold in many foreign markets as well. Among them, North America is perhaps the most important market for the EcoSport. For the same reason, Ford US has come up with a new marketing move for the compact-crossover.

Ford EcoSport EcoSpot

Introducing the EcoSpot — a dedicated parking spot for the 'most compact' compact-SUVs in North America. Why? Simply because it is that compact; in fact, more than its American competitors: Mini Countryman, Buick Encore, Mazda CX-3 and the Chevy Trax.

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A 2017 report by INRIX (a company which specialises in connected car services and transportation analytics) states that New York City drivers spend an average of 107 hours each year searching for a parking spot. In Los Angeles and San Francisco, they spend close to 85 and 83 hours, respectively. If we take the entire United States, every driver spends close to 17 hours a year searching for a parking spot (suddenly Indian roads seem really appealing, right?).

Ford EcoSport EcoSpot

Even if some drivers manage to find a fitting space, they are often unsure whether the car would actually fit there or would scrape the curb or car nearby. This leaves them with no other option than to search for the next parking spot.

Ford's EcoSpot concept is quite a good example of practical marketing. Furthermore, EcoSpot rhymes with EcoSport and also fits an EcoSport. It is often interesting to see brands thinking one step ahead to sell their products.

However, if EcoSpot was introduced in India, things could have backfired. The compact-SUV market in India is ruled by the Maruti Brezza and Tata Nexon, and both of them are shorter than the Ford EcoSport by a few millimetres.

Ford EcoSport EcoSpot

Thoughts On Ford EcoSport 'EcoSpot'

The Ford EcoSport is a brilliant vehicle for the city. It is just the right size to tackle urban congestion, while still being adequately spacious on the inside. Most importantly, it is made to fit in an 'EcoSpot'. Still, chances of cars other than the EcoSport taking up EcoSpots are pretty high; thus supporting the above-mentioned INRIX report.

English
Read more on: #ford
Article Published On: Sunday, December 23, 2018, 10:00 [IST]
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