Why is the Maruti Brezza so popular in India? Many would think that the sub-four-metre compact SUV is a Maruti Suzuki product. Well, the answer is both yes and no.
Car buyers in India are quite demanding when it comes to choosing a four-wheeler for their personal use. The most important and foremost question that an Indian car buyer asks 'What mileage does the car offer?'
However, that has changed over the years with style, ride and handling taking prominence in choosing a car.
The country has witnessed a tremendous increase in the sales of Sports Utility Vehicles (SUVs) in the last couple of years. While the Mahindras and the Gypsys offered rugged looks and were capable of driving through some of the toughest terrains, modern SUVs are quite different. They provide comfort, are convenient to drive in city conditions and the masculine design offer a great sense of pride and possession.
Does the Brezza have all of the above to be the popular choice? Let us find out why the Maruti Brezza is the best-selling compact SUV in India.
Maruti Brezza Safety Features
The Maruti Brezza is India's first vehicle to be certified for offset and side impact crash tests ahead of safety norms ahead of its implementation in 2017. The driver's airbag is a standard feature along with ABS and EBD assuring the buyer a safer drive.
Maruti Brezza Mileage & Engine Specifications
Among the sub-four-meter compact SUVs, the Maruti Brezza offers the second best fuel efficiency figures of 24.3 km/l. With a fuel tank capacity of 48-litres, one can travel more 1,000kms with a full tank without the constant thought of refuelling. Maruti Suzuki offers just one engine option, the frugal and efficient 1.3-litre DDiS diesel engine producing 88.5bhp and 200Nm of torque and comes mated to a 5-speed manual gearbox.
Maruti is yet to launch the petrol version as well as an automatic gearbox option on the Brezza. With the petrol model added, the popularity is bound to increase.
Maruti Brezza Space
The Maruti Brezza is tall yet proportionate, and the rear seat legroom and headroom is best-in-class. The 328-litre boot space with a low loading-lip makes luggage loading and off-loading easier. The rear seat can be split in 60:40 ratio which can be folded into a flatbed to make more room.
Maruti Brezza Features
The Maruti Brezza comes with a host of features; the most notable are cruise control, auto AC, driver armrest with storage, auto headlamp, rain sensing auto wipers, electric back door opening among others.
Additionally, the Brezza comes with SmartPlay touchscreen infotainment system which supports Apple CarPlay, MirrorLink, navigation system, reverse parking camera, projector headlamps and a whole lot of other features.
Maruti Brezza Customisation
Maruti Suzuki has launched iCreate, a personalisation experience where you can customise the SUVs exterior, interior and apply add-ons and choose a dual-tone colour option as well. By personalisation, the Maruti Brezza will be unique to the owner using a broad range of 500 distinct accessories.
Maruti Brezza Design
The Maruti Brezza is arguablythe most proportionate subcompact SUV in the segment in India. The SUV has a bold and masculine front profile unlike any of the cars from Maruti's stable. With a broad and an aggressive looking grille, the Brezza stands tall and proud among its rivals.
Last but not the least. The brand Maruti has a resonating impact on Indian car buyers. The Maruti Brezza is sold through its wide network of sales outlets and not through its NEXA channels; this helps the company to sell the Brezza in some of the remotest cities, towns as well as Tier II and Tier III cities in India.
Additionally, owners can receive after sales support and service across 3,200 workshop and Maruti service centres across the country. The company is planning to extend this even further with close 5,000 outlets by 2020.