Rolls Royce Motor Cars unveiled its much anticipated eighth-generation Phantom. The 112-year-old motor company has updated its flagship luxury car nearly 14 years later, and the outcome is worth the wait.
The new Phantom has been given a bespoke new architecture, seen a complete redesign well packed with a personalised gallery and guarantees to be the most technologically advanced car in the Rolls Royce's portfolio.
The new Rolls Royce Phantom has been in development for six years and is the first Rolls built on a bespoke aluminium spaceframe architecture.
Yes, there are several expensive, opulent cars in the market, yet since its introduction by Sir Henry Royce in 1925, the Phantom continues to be the ultimate choice of travel for the world's most influential, powerful and glamorous.
The New Rolls Royce Phantom will be the first of a new generation of Rolls-Royces to benefit from the creation of the Architecture of Luxury. The main advantages of the new architecture are lightness, increased stiffness, efficient production of standard and extended wheelbase bodies and uncompromised exterior surface design.
The new Phantom is 30 percent more rigid than its previous generation, leading to better ride comfort.
Giles Taylor, Director of Design, Rolls-Royce Motor Cars, says, "Phantom is the epitome of effortless style, a historical nameplate that occupies a rarefied space in the luxury constellation and conjures a rare magic all of its own. New Phantom raises a glass to an illustrious design legacy whilst forging a modern and revitalised presence for the next era of Rolls-Royce design."
The undeniable Pantheon grille has been reimagined and is at the heart of the design. It has been raised higher resulting in a positioning of the Spirit of Ecstasy approximately a half inch higher. The new headlamp graphic is frosted inside and houses a ring of daytime driving lights (DRLs) along with an advanced laser light system that emits the light of up to 600 meters ahead at night.
From the side, the new Phantom retains the 2:1 proportions, with a short front and long rear overhang, an upright front and a flowing rear.
At the rear, the design evokes the beautiful flowing rear profile of the 1950's and 60's Phantoms. The rear glass, surrounded by a crafted stainless steel frame, is more raked and the rear lines are smooth, while a subtle scallop on the rear roof line floats above the occupants for added headroom.
The jewel-like taillights are etched with double RR badges as creases to the boot lid to join the more pronounced stainless steel boot lid finisher. Rolls Royce has employed the largest alloys ever on the new Phantom with 22-inch wheels.
As for the features, which Rolls Royce refers to it as "The Gallery", include Alertness Assistant, a 4-camera system with Panoramic View, all-round visibility including helicopter view, Night Vision and Vision Assist.
Additionally, the new Phantom boasts of Active Cruise Control, collision warning, pedestrian warning, cross-traffic warning, lane departure and lane change warning, an industry leading 7x3 high-resolution head-up display, WiFi hotspot, and of course the latest navigation and entertainment systems.
Stepping inside the eighth-generation Phantom is a sensor which allows the door to open automatically. The occupant is treated to an environment of the most precious and contemporary of materials.
High gloss, exquisitely tactile wood panelling that can be commissioned for the door interiors, centre consoles, dashboard and picnic tables, encircles the passenger in only the most beautiful and authentic materials.
Behind the wood panelling on the rear of the front seats are the Rear Picnic tables and Rear Theatre Monitors, which are electrically deployed and retracted at the touch of a button, ensuring an uncompromised theatre experience.
Furthermore, the areas throughout the interior are now heated including the front door armrests, front centre console lid, lower C-Pillar, rear side armrests with all individual seats, and rear centre armrest.
At the front, Rolls Royce has embraced a more futuristic approach to clearer instruments for the driver. A 12.3 inch TFT colour displays with LED backlighting now communicate all driver information from within the round chrome surrounds.
Rolls Royce claims the new Phantom is the most silent motor car in the world. The luxury marque has employed 6mm two-layer glazing all around the car, more than 130kg of sound insulation, the largest ever cast aluminium joints in a body-in-white for better sound insulation, and use of high absorption materials.
With the focus on creating the most silent motor car in the world, an entirely silent engine was also required, and that meant more low-end output at lower revs.
Rolls Royce has built a completely new, 6.75-litre V12 powertrain which employs two turbochargers. The engine delivers 563bhp and 900Nm of torque aided by a ZF 8-Speed automatic gearbox.
The eighth-generation Rolls Royce Phantom will spawn all future cars from the luxury carmaker. And from the advancement on the new Phantom, we expect all Rolls Royces to be a benchmark among luxury cars.